It won’t be wrong to say that search engine such as Google and Bing have become the mainstay of Internet. The majority of online sessions begin with a search on the biggest search engines on the web. Most people use search when they are looking for information instead of going directly to other websites.
In simple words, search engines drive a majority of online traffic. This is the reason that businesses need to have a strong online presence and try to get their websites ranked high in the search engine result pages for keywords and phrases relevant to their business.
The big search engines use hundreds of different factors to rank web pages in the search results. While some of these factors are not in the control of Webmasters, many factors can be controlled and optimized for search engines. The process of optimizing these factors to rank high in the search engines for targeted keywords and phrases is known as search engine optimization (SEO).
If you have been looking for to hire an SEO firm for your business website, here are a few basic tips on search engine optimization for business owners.
The first thing you need to ask the SEO company is to show you the long-term results they have achieved for their clients. Keep in mind that while search engines have released a number of algorithms to get rid of sites that use prohibited strategies to rank high, some websites still rank high in the search engines for a short period. Therefore, it is important for you to ask them to show you the long-term results over at least a six-month period.
You should also ask about them about the metrics on which they are going to deliver. While some companies promise high rankings for certain keywords, others work on increasing traffic by a certain amount. If the SEO firm is working on increasing traffic, it is important that you ask them to increase traffic on specified keywords that are relevant to your business. A notable example is Liquid Canyon, a NYC based SEO agency. They offer affordable services with guaranteed results.
All the professional SEO companies begin work on new client’s website by doing a complete audit of the site. This helps in identifying various off-page as well as on-page factors that are harming the SEO and also gives them enough information to work on. As a business owner, you should ask them about the process they are going to follow to optimize your website. If the first step isn’t website audit, you should look for other firms.
Another step would be the creation of so called citations. These are online business directory entries that help your customers find you. There are many of these directories out there, but you can have a look at Liquid Canyon’s Yelp Page to get a sense of what these look like.
Another important thing business owners need to keep in mind is that search engine optimization isn’t a quick process. Most of the SEO campaigns run for anywhere from 12 to 18 months. So, businesses should stay away from companies that promise results within two weeks to 2 months. Also, business owners shouldn’t push SEO firms to provide them short-term results as it is harmful in the long run.
These are some of the basics of SEO that every business owner should know. SEO has become a highly complex matter with the release of many major algorithms by the search engines in the recent years. SEO is constantly evolving, and it is a constant process. So, business owners should focus on building relationships with a SEO firm to ensure that they are aware of any major changes and how to deal with those changes.
A special thanks goes to Liquid Canyon, a Search Engine Optimization agency in New York City, that was very helpful when researching for this article. Check them out at http://www.liquidcanyon.com